Downsizing Isn’t Giving Up — It’s Moving Forward

Downsizing seniors represent one of the largest, most stable, and underserved seller segments in real estate. The golden homeowners aren’t reacting to market hype – they’re making intentional, life-driven decisions, which makes them ideal clients for Realtors who lead with trust and expertise. 

Also called “empty nesters,” this demographic seeks simpler living, reduced upkeep, and financial freedom, creating consistent demand for agents with patience and resources. 

Some key questions to pose to this massive and rapidly growing group of homeowners aged 65+, many of whom own their homes outright:

• Are you utilizing all the space in the home, or would a smaller home be a better fit? 

• Would unlocking significant equity be instrumental in funding your retirement, supporting your family or retirement goals, or letting you enjoy life with fewer worries? 

• Are there physical or financial burdens of living in a large home (stairs, upkeep, taxes, etc)? 

• Do you want to stay in the area you know, or are you open to a new neighborhood? (Some empty nesters choose to stay for the community and memories, while others are ready for a chapter change in their lives by moving far away, perhaps to get closer to their kids.) 

As life evolves, these questions are best approached with an empathetic and patient real estate professional well-versed in complex financial and lifestyle moves. 

How can savvy agents get in front of this responsive audience seeking practical guidance? 

At Conexus Market Advisors, we can put together a highly targeted list of downsizing seniors based on geography, age of the homeowner, the level of home equity (LTV), length of residence, and property characteristics.