Take a sniper's approach in your estate marketing.
Arguably, there are more real estate agents than there are the number of homes for sale, making it challenging for real estate professionals to separate themselves from the pack.
Our core philosophy is that brokers and agents will assuredly be successful by establishing themselves as a recognized expert in a specific niche.
This hyper focus helps real estate professionals stand out in a crowded field, attract better clients, improve conversion rates, and build long-lasting relationships from referrals.
While the following suite of data is most popular, we are not a one-trick pony and are not limited to them.
The possibilities to build your perfect list of motivated sellers to prospect are left only to your imagination.
Reach motivated sellers who need timely assistance in selling the real property attached to the estate. Build a steady, evergreen pipeline of leads by offering compassionate, efficient solutions and selling the estate home as quickly as possible with the least complications. Realize the added benefit of attorney-based referrals and other professionals.
Facing mounting expenses for a home they can no longer maintain or easily get around in, Gen Xers (also known as empty nesters) often turn to real estate professionals to downsize their home and make a chapter change in their evolving lifestyle needs. Astute real estate agents can help this burgeoning demographic transition to more accommodating surroundings.
Divorcing couples frequently need to liquidate shared marital property quickly and neutrally. Although not for the faint of heart, this niche market provides opportunities to help clients navigate through an emotionally and financially complex transaction with empathy and expertise in equitably dividing assets and providing a fresh start, including a new home for a spouse.
Owners of distressed properties often need immediate help navigating financial pressure, repairs, or potential foreclosure. Agents experienced in distressed sales can offer expertise and resources that convert urgent situations into successful closings. Connect with motivated sellers when there are indicators that they are unable to keep up with their financial obligations and provide solutions to get out of a tough spot.
Vacant homes typically represent motivated owners facing carrying costs, security concerns, and liability issues. This urgency creates a unique opportunity to relieve owners of their financial burden and purchase the vacant property for less than market value. These unoccupied, abandoned homes with no activity are waiting for their potential to be unlocked. Be the first to put the underutilized property to use.
When someone owns a property but does not occupy it, they are frequently dealing with issues like rising maintenance costs, problematic tenants, or the hassle of managing their property from a distance. Because they’re less emotionally attached to the property and more financially motivated, absentee owners represent a strong, consistently responsive listing niche for savvy real estate agents.
Owners with code violations
Owners bogged down with code violations are overwhelmed and have a heightened urgency to sell the property to avoid escalating fines, legal issues, or costly repairs. Real estate agents who understand local compliance processes can position themselves as problem solvers and turn difficult situations into reliable listing opportunities.
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Owners with tax liens
Real estate agents and investors can remove the thorns in the sides of owners in a precarious financial position. These owners are motivated to pay off their debt and avoid foreclosure, presenting a potential source of discounted properties and consistent deal flow. In a perfect scenario, investors can repossess a property by covering the taxes due.
More data sets to identify your prime prospects.
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Luxury and waterfront properties
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Pre probate
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Cash buyers
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Seller Carry Backs / Owner Financing
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Expired listings
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Evictions
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High equity
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Negative equity properties
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Judgments
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Seller Carry Backs / Owner Financing
- Permit data
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Adjustable rate mortgages
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Free and clear properties
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Reverse mortgage
- Social media leads